Our client is seeking an experienced CRM person who is well versed in CRM Implementation and Project Management to lead the rollout of a new CRM system across the art gallery group. As they embark on a broader digital transformation, this role is central to enhancing how their client engages with their clients, streamline operations, and empower their marketing and sales teams. They’re looking for a strategic thinker with hands-on experience implementing CRM and marketing automation tools. The postholder will be instrumental in analysing current systems and workflows, selecting the right platform, and managing a successful implementation that meets the needs of the business and its teams.
Key Responsibilities:
- Evaluate existing CRM processes and tools, identifying areas for improvement and recommending a suitable CRM solution tailored to the two brands.
- Lead the end-to-end implementation of the new CRM platform across both businesses, ensuring alignment with business goals and integration with existing systems
- Collaborate closely with sales, marketing, and leadership to understand user needs and ensure effective adoption across departments
- Drive CRM strategy and execution, including campaign automation, audience segmentation, and
- behavioural tracking
- Develop documentation and training materials to support staff onboarding and continued system use
- Propose new methods for customer acquisition, retention, and growth, contributing to wider business objectives
- Provide regular reporting and performance insights to key stakeholders Ensure data integrity, privacy compliance, and best practices in CRM usage
Key Requirements:
- Proven experience implementing CRM systems (e.g., HubSpot, Salesforce, Mailchimp, Dotdigital, or similar) from selection to rollout and optimisation
- Strong project management skills with the ability to drive initiatives independently
- Data-driven and analytical, with a focus on leveraging insights to drive engagement and customer
- value
- Familiarity with marketing automation, campaign execution, and customer lifecycle management
- Excellent interpersonal and communication skills, with the ability to influence and train diverse
- teams
- Comfortable working in dynamic, creative, and fast-paced environments Experience in the art, luxury, or retail sectors is a plus
Salary: DOE
Type: Full-time, onsite
Location: Job will be based in Mayfair but will require regular travel to Birmingham