Our client is a global cultural communications agency with an international network and team based in London and New York. Across PR, brand strategy, media, digital and social media services, they drive growth and develop and maintain reputation for art, architecture and design organisations. Their clients include museums, foundations, galleries, governments, cities, studios, fairs, biennials, cultural festivals and more.This is an opportunity for an experienced individual who has already made their mark on the industry to work in collaboration with the company Directors and be a driving force in client and team management. The job requires a team player who is highly organised in their approach, has an excellent understanding of digital and social media strategy, and a track record in establishing client relationships and delivering brilliant results. The candidate must have a strong experience of directing high-level social media strategy and campaigns and be an exceptional thinker who will bring in real gravitas and expertise to the company. A proven track record in leadership and an ability to train, guide and motivate a team made up of Managers and Executives is essential. A passion for visual arts is required. Energy and enthusiasm are of paramount importance as the culture of the agency is fast-paced and ambitious.
About you:
- A social media expert
- A strategic thinker
- A strong communicator and presenter
- Proactive and rigorous
- Obsessed with delivering best-in-class presentations
- Able to foster strong relationships and collaborate with teams, with clients, with partners and with new business prospects
- Fluent in hashtags and emojis
- The one people come to for an opinion or to join a brainstorm, because they know you’ll contribute and be a happy collaborator
- Minimum 8 years experience
Duties and responsibilities:
Managing Department
- Director to the digital team managing the entirety of digital services across all clients Building and developing digital services within the agency
- Manage, lead, motivate and inspire the digital and social media team (E.g.
- Deputy Director, Content Manager, Digital Media Executive)
- Work closely with all clients and account teams across the agency
- Empower the staff to feed into social media strategies and lead internal training across the company
- Work with the Board to develop a strategy to grow the digital and social media team and identify new revenue streams
- Act as a thought leader and representative within the agency and the clients for social media, media, tech and marketing trends along with social media cultural moments
- Lead on proposals and pitches to new business clients
- Be the driver and gatekeeper of all deliverables from the digital and social team, ensuring all client work is of the highest standard
Social Media Strategy
- Develop and deliver compelling, professional, evidence-based social media strategies that build awareness, increase audience engagement and drive conversions with clear and actionable recommendations
- Ensure that strategies are based on relevant insights, utilising data to support the development of strategic and creative recommendations
- Lead brainstorms and the development of creative ideas, content strategy and deliverables
- Ensure the agency is creating innovative digital and social media strategies that have a genuine impact on our clients’ brand and business
- Define performance metrics and monitor results to optimise performance
- Manage on the ground social media strategy and delivery across exhibitions, art fairs, biennials and launches
- Manage, select and collaborate with freelancers and external partners for services that support client digital requirements
- Leading “knowledge transfer” training with clients
Insights and Paid Campaigns
- Lead the delivery of social media insights reports such as social media audits, campaign monitoring and competitor benchmarking
- Create paid media strategies and oversee the development and optimisation of all paid media campaigns
- Develop and deliver KPI recommendations and performance reports to clients
Start Date: Asap
Location: London with 3 days in the office and 2 days hybrid/working from home
Position: Full-time permanent
Salary: £50k-£70k DOE