The role is instrumental to the agency as the strategic lead of their digital accounts and campaigns for clients within the cultural and creative industries, including contemporary art, heritage, performing arts, literature, design and architecture and ?lm.

They seek a transformative and accomplished Head of Digital passionate about the arts to work across the company’s international of?ces from their London office.

Working closely with the Founding Directors, the Head of Digital will be a key member of their Senior Leadership Team. The candidate will drive the development of the agency’s digital services offer, raise the pro?le of this area of the business within relevant industry sectors, such as communications industry, drive and generate new business and lead the international digital team.

The ideal candidate will have extensive experience leading and successfully delivering digitally-led campaigns as part of an integrated communications team, agency or in-house. They will have an excellent understanding of the digital landscape and strong industry networks and contacts with digital and data partners, vendors, platforms, and suppliers across the UK and internationally. They will be a proactive team player who is highly organised and motivated with a proven track record in leadership and an ability to train, guide and motivate a digital team made up of managers and executives.

Key Responsibilities:

Leadership and Team Management

  • Mentor, develop and manage the digital team, including digital capabilities (set and deliver against vision, provide direction and navigate the team to achieve creative and commercial success).
  • Managing the expansion of the digital team and leading the recruitment process in line with the department’s growth.
  • Marshal team resources to ?t client requirements and work with staf?ng/revenue ratios.
  • Ensure integration between the digital team and other departments and integrate the digital offer with other comms services.
  • Supporting the professional development of the digital team through direct line management (inc. contributing to performance reviews), training and mentorship.

New Business Development

  • Identifying, developing, pursuing and delivering new business opportunities with new and existing clients; on a national or international level through networking, research and proactive outreach
  • Leading the development of compelling new business proposals and the delivery of pitches and tender submissions.

Campaign development and delivery

  • Directing the creation of effective digital strategies in response to diverse digital briefs, responding strategically to clients’ digital and business development objectives.
  • Strategic oversight for the delivery of digital campaigns, ensuring the ef?cient implementation of integrated digital processes, including social media, media buying, display advertising, content creation and production, the development and activation of promotional partnerships (inc. sponsorship), copywriting and translator.
  • Manage projects, coordinating work?ows across the team to ensure that all campaign deadlines are met, and KPIs are adhered to.

Client Servicing

  • Cultivating new and existing client relationships, establishing a position of trust developed around the sector and service-specialist digital experience and expertise.
  • Be the key digital contact and escalation point for the clients and actively engage and build strong client relationships.
  • Provision of strategic reviews of existing campaigns.
  • Managing partner relationships with key digital vendors (Meta, Google, etc.) to ensure that clients gain maximum bene?ts from trading deals brokered.

Digital Operations

  • Managing and reporting on department budgets, pro?tability targets and maintaining delivery standards across all digital campaign teams/accounts.
  • Responsible for quality standards across all aspects of digital delivery.
  • Ensuring regular and effective reporting and reviews of Digital Business.
  • Devise commercial new business plans that drive maximum pro?tability for the digital offering.
  • Introduce the wider agency to the latest digital thinking and best working practices.
  • Collaborate with design, production, account management and editorial to drive quality communications.

Professional networks and networking

  • Developing, maintaining and leveraging close and collaborative relationships with UK and international digital partners as well as Cultural and Creative Industry practitioners and industry leaders, and relevant institutions, organisations and associations.
  • Developing positive and productive reciprocal relationships with region, sector and service-specialist delivery partners, including the agency’s growing international network of regional Associates, consultants, freelancers and af?liated agencies.
  • Representing the agency at relevant industry events, including conferences, seminars and award ceremonies.

Skills & Experience Required Essential

  • A minimum of 5 years of proven experience in executing successful digital marketing campaigns across digital channels.
  • Extensive experience working within a digital or integrated agency or client side in an equivalent role.
  • Strong relationships with digital & data partners, vendors, platforms, and suppliers.
  • A positive and passionate approach that motivates the markets & champions team success with clients.
  • The ability to challenge clients in a structured and well-thought-through way.
  • Strong analytical skills and experience in data-led decision-making.
  • Excellent written and verbal skills.
  • Solid presentation skills (verbal, writing and delivery) and comfortable dealing with senior global client communication.
  • Ability to handle multiple projects and prioritise responsibilities.
  • Ability to work ef?ciently in a fast-paced environment.
  • High level of accuracy and attention to detail.
  • Project management and eye for detail.
  • Keen problem-solving and troubleshooting abilities and fostering innovative ways of solving problems.
  • Line management experience.
  • Highly motivated, collaborative and entrepreneurial.
  • Fluent in the strategic use of digital and social media platforms to deliver results.
  • Social media platforms – Facebook, Instagram and Twitter, with Linkedin also desirable)
  • Google platforms such as Google Analytics and Google Tag Manager.

Desirable

  • Experience working within the arts and culture industry
  • Arabic speaking

Start Date: ASAP

Contract: Full-Time, Permanent

Working Hours: Full-time (37.5 hours per week, including lunch break)

Salary: £65,000 per annum (dependent on experience)

Probation: 3 months

Location: Hybrid model with 3 days at the office and 2 days working from home.

Holidays: 25 days per annum plus all UK public and bank holidays

Additional: Great package of benefits and pension plan

 

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